Apa Itu Demand Driven?

Demand Driven World Seminar
Demand Driven World Seminar

Banyak di antara kita yang mungkin bertanya, apa itu Demand Driven? Bagaimana kita mengukur kinerja perusahaan dengan pola pikir demand driven sehingga memberikan kontribusi yang diinginkan oleh share holder? Bagaimana mencegah mengukur kinerja perusahaan secara tidak tepat yang akhir nya malah mengakibatkan efek yang kontra produktif?

Mungkin video berikut ini bisa menjelaskan lebih baik apa yang saya maksudkan:

Bad Math – The Importance of Relevant Information


Chad Smith, penulis buku “Demand Driven Performance – Using Smart Metrics”, menjelaskan secara sederhana bagaimana paradigm yang salah bisa menyebabkan efek yang kontra produktif terhadap kinerja perusahaan.

Mau tahu lebih banyak? Ikutilah:

JUNE 18 – 2014

Hotel Novotel
8th Floor – Pre-Function Room
Mangga Dua Square
Jakarta, Indonesia


Our global competitive environment is increasingly more complex and challenging. We have tried using existing methods but they are not delivering the desired results. Why we would be expect them to be more successful in the future?

We need new decision tools which are designed for this challenging environment, linked to metrics which will drive the behavior to achieve the results and goals we seek.


  • explain the difficulties that many organizations are facing, and why the current decision making tools do not achieve the desired results
  • learn  about innovative tools and measures, designed to deliver results in a globally competitive environment
  • provide examples from leading  companies who are already successfully using these innovative decisions tools, and achieving significant and sustainable improvement
  • enable you to discuss these innovative tools in breakout sessions lead  by internationally recognized experts


Chad Smith
Is a partner with the Demand Driven Institute and is cofounder and managing partner of Constraints Management Group LLC. He has been at the forefront of developing and articulating the blueprint for planning and execution in the 21st century. He is the coauthor of Orlicky’s Material Requirements Planning, Third edition, and Demand Driven Performance – Using Smart Metrics.

He is a frequent consultant to large multinationals and supply chain companies. He is an internationally recognized expert in the Theory of Constraints and is a contributing author for The Theory of Constraints Handbook.

John Marson
is a partner with the Demand Driven Institute Asia Pacific and a director of Involvation Asia Pacific.  After holding senior management positions with multi-nationals such as Mars and Unilever, he was an associate director in consulting firms Price Waterhouse Coopers and KPMG. He works with a wide range of manufacturing and service organizations, from organizational culture to all aspects of supply chain management. He has been involved with APICS for many years, and is currently on the committee for Instructor Development. He lives in Vietnam, and is the only APICS Master Instructor for CPIM, CSCP and Instructor training in the Asia Pacific region. He is a certified trainer for the Certified Demand Driven Planner (CDDP) Program.

is the Vice Chair of IPOMS and a seasoned Supply Chain Professional in FMCG industries with more than 10 years involved in Operations Management which emphasize in Production Planning, Inventory Management, Distribution, Warehousing and  Sales & Operation Planning.

08.30 – Introduction
09.30 – The Current Challenge to Flow (1)
10.15 – Break 1
10.30 – The Current Challenge to Flow (2)
11.15 – Becoming Demand Driven (1)
12.00 – Lunch
12.45 – Becoming Demand Driven (2)
13.30 – Breakout Sessions (**)
D D Capacity Scheduling & Execution
Strategic Inventory Positioning
D D Planning and Sales & Operations Planning
15.00 – Break 2
15.15 – Results Speak for Themselves
16.45 – Conference Summary

The investment for this one day international seminar is: US$ 300 / pax
Early bird registration prior May  31st 2014 fee is: US$ 250 / pax


Company Name:

Participants Names:

Contact Person:



To register please contact seminar@ipoms.web.id or +6221.444.666.41

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